When you sell to women, the best thing to do is give it purpose, the product or use of an item should be redefining what she truly believes, and making a more proper life, and care for her comfort or ease and satisfaction come from knowing this will be a worthwhile way of spending money, toward convenience, efficiency, and trusted brands.
Women are attending college at an unprecedented rate, making the job market built around having a degree just for entry level work, and creating a tide of over qualified applicants into other fields that may guarantee a more stable position, since the competition is so high. Women should be able to go into a new job as a graduate, and be awarded a higher salary than what everyone else is getting, merely for their achievements, and not based on company standards.
Older women tend to be wearing pants suits, and younger women wear the dresses, and even these older women, like me, as a young person, reading to the congregation at Mass, I wore pants, I even wore pants to Homecoming. There is something about dressing nice, being nice, being well liked that motivates young women today. Women are given that luxury of dynamics, and the bar that's been set can and will be changed or moved to a point of reaching new heights.
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